Joshua Hoetmer·Mental Performance Consultant

Person-centred.
Performance-driven.

Helping committed athletes perform under pressure, navigate setbacks, and build a deeper understanding of themselves.

Trusted by
Hockey CanadaSaskatoon BladesVauxhall Academy of BaseballLongwood LancersMovember
Supporting athletes from junior and collegiate levels through to the NHL and MLB.

A Decade Where Psychology
Meets Performance

Joshua Hoetmer, CMPC Joshua Hoetmer presenting to athletes and coaches

I help committed athletes build the mental skills to perform under pressure, respond to setbacks, and navigate the demands of competitive sport — while supporting their overall wellbeing and enjoyment of the game. My approach combines evidence-informed mental performance strategies with a confidential, athlete-centred relationship that respects the person behind the performance.

Before I worked with athletes, I studied them — researching how they cope with stress and navigate transitions as a member of the Emotion and Sport Performance Lab.

Based in Lethbridge, Alberta, I work with athletes, coaches, and organizations across North America — in person and virtually.

CMPC®Certified Mental Performance Consultant
CTCounselling Therapist (ACTA)
M.A.Counselling Psychology · Yorkville University
B.A. Psychology · University of Lethbridge
★ 2017Young Professional of the Year · Canadian Sport Psychology Association (CSPA)
In a world dominated by social media, I value confidentiality above all. Your information stays private and is never used for promotion.

Serious Performance.
Person-Centred Development.

Mental performance consulting informed by research, refined through applied experience, and designed for competitive sport — helping athletes develop the skills, self-awareness, and habits that support consistent performance and enjoyment of sport.

Athlete-Centred

Every athlete brings a different story, pressure system, and environment. The work starts with the person, not just the stat line.

Evidence-Informed

Grounded in peer-reviewed research across sport science, mental performance, and psychology — not guesswork or gimmicks.

Practical

Not just insight. Athletes leave with tools they can apply in practice, competition, recovery, and daily life.

Confidential

Private and professional — a space where athletes can be honest about what they're experiencing.

Where I can help
Know Yourself

Discover how your personality traits shape patterns in motivation, emotion, perception, and behaviour — and build the self-awareness to work with them, not against them.

Mental Skills Training

Develop the core mental skills — goal setting, imagery, self-talk, and arousal control — that turn intention into consistent action when training and competition demand the most.

Pressure & Mindset

Learn how we appraise pressure — challenge or threat — and how to manage the thinking traps that come with it, so you stay clear and composed when it matters most.

Performing When It Counts

The point of the work: staying motivated, focused, and confident, regulating emotion under stress, and executing your skills automatically — so you deliver when the pressure is highest.

Team Environment

Help your team build an environment that balances real challenge with genuine support — where athletes take risks, learn from setbacks, and perform together under pressure.

Coach & Leadership Consulting

Work with coaches and leaders to create and model that environment — translating sport psychology into practical habits that fit the daily realities of training and competition.

Choose Your
Commitment

Built for athletes and organizations serious about developing the mental side of performance over time — not a quick fix.

1
Individual Session
$220per session

Targeted work on a single challenge — ideal if you're using health benefits or insurance, or want to test the fit first.

  • Health benefits eligible
  • 45–60 minutes
  • In-person or virtual
4–8
Month Commitment
$2,100 / $3,8004-month / 8-month

Ongoing, structured development — assessment, mental skills work, and progress reviews across a four- or eight-month period.

  • Initial assessment
  • 2–3 sessions per month
  • Personalized approach
  • Mid-point & final review
  • Between-session support
Pro
Pro Retainer
Customby inquiry

Ongoing, year-round support for professional athletes — priority access and a fully integrated working relationship.

  • Year-round availability
  • Priority scheduling
  • In-person & remote
  • Fully tailored program
Team
Teams & Organizations
Customby inquiry

Season-long or multi-year programs for junior, collegiate, and professional teams — built around your staff, schedule, and structure.

  • Program design & delivery
  • Coach & staff consulting
  • Workshops & group sessions
  • Individual athlete sessions
  • Tailored to your organization

All prices in Canadian dollars (CAD).

Let's Talk About
Your Goals

Location
Lethbridge, Alberta, Canada
In-person & virtual sessions available
Reach out directly, or send a message and Joshua will follow up personally.